Marketing Services for Landscaping Companies
Every industry offers unique services to its customers, and because of this, each business requires a specific and tailored marketing strategy that is industry specific. Marketing for landscaping companies must include more than just setting up a Google My Business page and a modern, mobile-optimized website. A solid and comprehensive marketing strategy will include a SEO strategy for your landscaping business, a social advertising and PPC strategy, and regular optimizing. Here is a little of what you can expect from the different marketing services for landscapers, especially when working with 41 North Digital.
PPC Marketing Services for Landscapers
Do you want more leads for your landscaping business? If you want to expand your business and get more leads for your landscaping business, it’s important to have a marketing budget where you can regularly test and invest in pay-per-click advertising. Landscaping companies know that putting money back into their business will allow them to scale and bring in quality leads that could turn into recurring clients throughout the landscaping season.
You want to come up in Google when a potential customer is looking for the exact services that your company offers. SEO is one way to go about this, but during your busy season - you don’t want to leave any cards on the table. PPC will ensure that your website is coming up as close to the top of the search pages as possible. Whatever your specialty, you want to come up ahead of your competitors. Working with a pay-per-click company that understands your unique business and has experience with landscaping companies will help you get the most return on investment for your company.
SEO Services for Landscapers
If you are a local landscaping company, you want to come up in a local search. If someone is looking for your services, they will be looking in a specific town or region. Therefore, you must optimize your website for local keywords in search results.
This will require you to research and determine which keywords make the most sense for your business and location. Some things you might want to come up in search for are:
[Your City] Landscaping – (i.e., East Lyme Landscaping)
[Your City] Lawn Care Services - (i.e., East Lyme Lawn Care Services)
Best Mowing Services in [Your City]
Once you’ve decided on your main keywords, you need to optimize your website for these searches. It’s important to avoid over-stuffing your pages. You want this to be as organic and natural as possible. It could hurt your SEO efforts if Google thinks you are trying to trick the system by stuffing your website with search terms connected to your business.
As an SEO company delivering SEO services to landscaping companies, we use several platforms to assess the best keywords for your business. We deliver content and SEO services that will capitalize on these keywords and build authority and trustworthiness for your business while still allowing you to show up at the top of Google in your area.
Whichever marketing services you seek for your landscaping business, you must connect with consumers at different points in their online journey. Together, these marketing services work to increase brand authority, website traffic, leads, and booked contracting jobs. PPC and search engine optimization strategies will help you reach your audience at these different touch points at the right time.
If you want landscaping marketing services for your business, contact 41 North Digital today. Our team is experienced in marketing strategies for those in the landscape and service-based industries. We delivered solid results for clients, allowing landscaping companies to grow while their team did what it’s best at - landscaping.