Social media is seeing a huge surge right now. Now is the time to reach and engage your audiences. While the country bunkers down, social media is at the forefront of everyone’s eyes. Businesses in Connecticut and around the country are looking for ideas to drive their social and digital marketing strategies while everyone is at home on the internet and on social media platforms like Facebook, Instagram, Twitter, Snapchat, and Tik Tok. Here are some simple tips to navigate your social strategy during the Covid-19 Pandemic.

Should you be advertising on paid social right now?

Companies are reducing their ad spending right now, but this is freeing up space. Take this as an opportunity to get your brand in front of people whether it’s upping your ad spend, or starting your paid social journey. There is so much unused inventory right now. Ad costs will most likely go down because everyone is pulling their budgets. But, with that said, we are seeing an influx in the results from the ads. There is less competition right now and therefore your budget is going to go a lot further.

People are panicking right now, but sometimes our fear can get the best of us. People are pulling their budgets because they worry about the future. But what we are seeing on the paid social side is that this is the optimal time to ramp up your messaging and put some money into social advertising. Social advertising is one of the most dynamic ways a business can reach their audience and drive conversions - so dive in and see where it brings you.

Covid-19 Messaging on Social Media

You don’t want to go on promotion overdrive during this time. Make sure to take a look at your messaging. Be aware of the atmosphere. Now is not the time to sell, sell, sell. Let’s focus on getting personal, building relationship, connecting with your audience and raising brand awareness at the same time. There is a way to put a spin on your messaging that highlights the opportunities available while we are all stuck at home.

When you are thinking about how to approach messaging related to the Corona Virus, don’t overthink it. You don’t need to talk about this unprecedented time. Gently touch on how things are different and the solutions you bring to the table. Highlight the positives like increased time available to be with our families and to do all of the things we haven’t had the time to do in the past.

Grow and Engage Audiences

One thing we can’t stress enough is not to give up on your audience. You have worked hard to grow your social media platforms, now work to nurture these relationships. Be there for your community, engage them, educate them, and keep them updated on how your business is handling this time. Find fun, creative ways to keep your social media feed active and fuel the conversation around your brand. Things like tours of your facilities, selling your products online, doing live streams that families can watch and participate in from home are all great ideas when it comes to engaging your audience.