Case Study: PPC and SEO Strategy for a Construction and Remodeling Company

Background

Construction and remodeling company, Creative Enclosures was looking for a way to bring increase traffic to their site and for an increase in leads.

Opportunity/Challenge

They had previously been using a PPC company but were not happy with the quality of the leads secured. The traffic that was being driven to their website was not relevant and they were looking for a company that was happy to walk them through the strategy and results.

Strategy/Solution

Connecticut Coast Media used a comprehensive marketing strategy that included developing a more user friendly and intuitive website while also beginning to work on the search engine optimization of the site. In addition to installing user friendly lead generation forms, they also installed call and form tracking so that they could see the quality of the leads. Based on the leads that were coming in, they continuously adjusted their strategy, audience targeting and keyword strategy for seo. CCM took time to understand the business goals and objectives. They tied all of the parts together with their paid search and paid social advertising for an all around solution to lead generation.

Can you share any outcomes from the project that demonstrate progress or success?

Connecticut Coast Media’s digital marketing strategy led to an Increase in YTD sales up to August 2021 of 13%. The combination of seo and ppc led to an increase in monthly leads bringing in a solid lead stream for Creative Enclosures.