How to Get Your Facebook Ad Leads to Convert

Do you get leads when you use Facebook ads, but you can’t get your leads to convert? Here are five tips to increase conversion on your Facebook leads.

The Importance of Lead-to-Customer Conversion

Don’t blame it on your Facebook ad when you have gotten a “poor lead”. Usually when you get a large amount of leads but nothing is coming out of those leads, the follow-up communication is to blame. You can’t take one part of your campaign and judge the result by it. You need to look at the whole picture.

Every part of the journey from your initial Facebook ad, to the follow up conversation is a part of the sales funnel. Each point in the journey is significant, and you have to constantly fine tune to allow a greater likelihood that your lead will become a customer.

So, let’s look how you can turn your leads into customers by optimizing the whole journey!

Re-engage the Leads

Retargeting, retargeting, retargeting. We’ve all heard it, but how much are you investing in retargeting? This is one of the most powerful tools to convert your leads into customers. Once someone has taken the first step in checking out your product, you can retarget them with an ad that could bring them a little further in the sales funnel. Try something like:

“Thanks for checking x out! Now it’s time to…”

It’s not that the first time your prospect saw the ad they didn’t want to buy, but they could have been busy or distracted. You have to remind them.

Present Leads with a Follow Up on All Channels

Usually you will want to include your next offer, or point of sale, on the page that your customer was brought to through your first ad. For example, if you are offering a free marketing guide - once the prospect has downloaded the guide you will want to have a “thank you page”. This thank you page should create more of a funnel. Include your follow-up offer on this page. If you offered a coupon and the coupon will be sent through email, make sure that the follow-up email has the new offer.

Analyze Your Lead Behavior

You have to know how people are interacting after they have opted in to the lead generator. For instance, if they are brought to a thank you page, are they sticking around? Are they bouncing right off the page? This is important because you will want to know what is going on once the potential customer is brought to the next potential point of sale. This could provide insight to whether maybe your page is not loading fast enough, if the content isn’t interesting, or maybe they weren’t very interested in your next offer. Having Google Analytics for this purpose is very important. You are going to want to relentlessly test your lead generation tactics and reevaluate your strategy.

Leverage Audience Feedback

Have you ever considered asking your lead for feedback? We are always eager to ask our customer’s for feedback, why not delve into the minds of our leads and find out what was a hit and what was a miss in the lead generation process. Was your product too expensive? Did they not trust you enough? These are things you will want to consider going forward. What part of your brand journey do you need to work harder at? How can you fix these problems? Once you fix these problems you will be more likely to see your leads converting to sales.

So, there you have it. If you are noticing that you are getting leads but they aren’t turning into sales, you need to fix your process and follow up. It’s not the Facebook ad - it’s something you need to work with on your end. Dive into your lead behaviors and actions and you will have a better idea how to move forward.