3 Steps to Building Your Influencer Marketing Campaign

It seems everyone is finally jumping on the influencer marketing bandwagon. Influencer marketing has been huge on Instagram for quite some time, but because a lot of audiences are strictly on Facebook they may not be as familiar. Connecticut Influencer marketing has become more mainstream and more and more businesses are looking to leverage local Connecticut bloggers and Connecticut mommy bloggers to drive different audiences to their market. One thing that any brand should consider is how they should execute an influencer marketing campaign without letting it fall flat. Here are some tips to generate significant results in your next campaign.

Clarify Your Objectives

If your campaign objective lacks clarity - so will your campaign result. Defining everything from the goal and the result you want to get out of the campaign, to the strategy and tactics you want to take in getting there, will go a long way. A defined objective will help you achieve optimal results from your efforts and provide a number one return on investment.

First, let’s look at what some of the most popular marketing objectives are for brands. You have to consider if you want to drive more sales to your website, amplify your posts on your social media posts, increase engagement, generate awareness, or generate leads. Let’s look at enhancing reach and brand awareness, as this is one of the top goals brands have when looking at influencer marketing strategy. In this situation, brand’s will want to look for an influencer who has an audience who is invested in a similar market. You will want to consider the actual following of the influencer so that there is significant growth potential for audience reach. One caveat is that follower count is not always the best indicator. We all know someone who has bought followers - that is why it is crucial to work with someone who knows how to read deeper into influencer marketing and access return on investment for an influencer marketing campaign.

If you are looking to generate leads to your Connecticut business you would want to focus more on the objective of driving referral links through your influencer.

After you are done focusing on your objectives, you can then move on to using your influencers to achieve your goals.

Finding the Right Influencers to Reach Your Goal

It’s important to have a detailed database of influencers in your niche that can help you leverage your marketing goals. Finding the right marketing company can also help you delve into their targeted influencer lists and find the perfect influencer. Once you have a list of some potential people that you would like to work with, you can then reach out to them to find out if they are open to working together. Remember, they also have a brand and they will be more open to working with you if your brand fits nicely with theirs. Once you find the right fit, you can then move on to content strategy and execution.

Types of Content

You’ve established your objectives, found the right influencer and you’re ready to get the ball rolling. What kind of content should you create? Here are some of our favorite ways to leverage an influencer.

Brand Mentions

If you are trying to build brand awareness, brand mentions are the way to go. Having an influencer mention and tag your business is a great way to build brand awareness. This is where having an influencer with a large following in your market is important.

Contests

Now, this is my personal favorite. Everyone loves a good contest or giveaway. Influencers especially like giveaways because not only does the brand they are collaborating with get more brand recognition, but they do too. Typically, in order to be eligible for the giveaway or contest the contestant will need to follow both brands and maybe even share the brand with their own followers. While the main goal with this type of content is to build engagement, it can also be used to drive traffic and generate leads for your business.

Promotions and Discount

Who doesn’t like a good deal? Providing your influencer with a unique code will not only make the influencer’s audience feel like it is something unique only to them - it also gives you a perfect way to track the ROI of your influencer marketing campaign! Bonus, when you use an influencer you are leveraging a very dedicated and loyal audience. The influencer’s audience is ready and willing to trust this influencer. They have built a solid relationship.

So, there you have it. Follow these tips on creating a sound objective, strategy and goal for your influencer marketing campaign and we are sure you will see results like you would not ever have expected! Influencer marketing is more popular than ever for a reason!